The Ateneum Art Museum is the most famous museum in Finland. Ateneum is responsible for augmenting its collections and making them available as widely as possible to Finnish and international audiences. Ateneum organises a wide range of exhibitions and events, as well as research into its collections and exhibitions, together with its Finnish and international partners. During the year under review, Ateneum’s main partners were in Scandinavia, Germany and Japan.
Ateneum took a stronger role in social media and succeeded in increasing its number of online visitors in 2014. The museum’s activities were enlivened by its popular workshops, family days and special events. The museum also attracted excellent feedback from visitors for the high quality of its guide services. New types of activities included #SibHack, which invited teams of coders to compete for the best Sibelius app in connection with the “Sibelius and the World of Art” exhibition.
A new director was appointed for the Ateneum Art Museum in 2014. Susanna Pettersson, PhD, began as Museum Director in October. In addition, Anna-Maria von Bonsdorff and Timo Huusko were appointed chief curators.
Altogether the Ateneum Art Museum achieved record results during the year under review. Ateneum attracted 410,173 visitors, and its workshops were attended by 6,373 participants, including 3,980 children. Ateneum also attracted 930 media hits in both print and digital media. At the end of the year Ateneum had almost 12,000 followers on Facebook and just under 3,000 followers on Twitter.